Crumbl Cookies — Review by Tommy Winkler
United States, United States — Cookies/Desserts
The reviewer tested multiple Crumbl Cookie flavors and was disappointed overall, rating most cookies between 3-7 out of 10. They felt the cookies lack distinctive taste and are primarily just plain cookies with frosting. The video reveals frustration with the brand's consistency and flavor variety.
What was great: Some flavors had decent taste (lemon and black cookie flavors rated higher)
What could improve: Most cookies taste like plain cookies with frosting, lack of distinct flavors, dry texture, chocolate hurts teeth, reduced from six to eight flavors but quality concerns remain
The Dishes
Tommy Winkler's Crumbl Cookie tasting session reveals a pattern of disappointment across the rotating weekly flavors. The reviewer systematically works through multiple offerings, each leaving him increasingly frustrated with what he perceives as a fundamental lack of innovation and taste.
The Lemon Juicy cookie opens the tasting with a middling 5 out of 10 rating. Winkler describes it simply as "just a yellow cookie with frosting," suggesting the lemon flavor fails to make a memorable impression. The experience doesn't improve with the next selection. A citrus-forward option manages only a 4 out of 10, characterized as "just a white cookie with some sour glaze"-a comment that underscores his frustration with surface-level flavor application rather than integrated taste.
The turning point comes with what appears to be a vanilla or neutral-flavored option, which receives a brutally low 3 out of 10.
"I don't taste anything. This cookie makes me feel like I got CO again,"Winkler remarks, expressing genuine bewilderment at the absence of distinguishable flavor. His repetition of having tasted these cookies numerous times before highlights his exasperation with the brand's perceived lack of progress or creativity.
A pink-frosted variety earns 6 out of 10, described as "just a pink cookie with frosting"-the rating suggesting slightly better execution than previous attempts, though the assessment remains unenthusiastic. An improved showing comes with what Winkler cryptically calls "Ooh la la," receiving 7 out of 10 and described as "just a black cookie with frosting." This becomes the highest-rated item of the session, though the praise remains decidedly lukewarm.
The tasting concludes on a sour note with a chocolate-based cookie earning a disappointing 3.5 out of 10. Winkler's closing assessment is particularly damning:
"It's dry and that chocolate just hurts my teeth,"indicating texture and ingredient quality concerns alongside flavor disappointment.
The Experience
The video opens with Winkler at 8 a.m., already frustrated before tasting begins. He notes that Crumbl has discontinued their signature six-new-flavors-per-week rotation, now offering eight instead. Rather than enhancing the experience, this change seems to have amplified his dissatisfaction. The casual, rapid-fire tasting format suggests a straightforward purchase-and-critique approach without extensive dining atmosphere details, focusing purely on the product quality and his visceral reactions to each bite.
Value & Pricing
While specific pricing isn't mentioned in the transcript, Winkler's evident frustration suggests that whatever the cost, customers aren't receiving sufficient flavor complexity or quality to justify their purchase. His repeated assertions that cookies are "just [color] with frosting" imply that buyers are essentially paying for presentation rather than substantive taste innovation.
Notable Moments
Several memorable quotes capture Winkler's escalating disappointment.
"Everyone asking me where the crumble reviews go. Where the crumble reviews go? I've had this cookie a hundred times. What is there to review?"This statement encapsulates his central criticism: the brand offers insufficient variation to warrant ongoing reviews. His confession that one cookie makes him "feel like I got CO again" combines humor with genuine bewilderment at the blandness he's experiencing.
The Verdict
This review reveals a frustrated longtime observer of Crumbl's output. With most cookies scoring between 3 and 7 out of 10, the overwhelming verdict suggests that Crumbl Cookies prioritizes aesthetic appeal and branding over actual flavor development. The cookies function as frosting delivery vessels rather than thoughtfully crafted baked goods. Best for: casual Instagram moments and brand enthusiasts. Not recommended for serious cookie connoisseurs seeking genuine taste experiences.