Dunkin' Donuts — Review by Daym Drops
Not specified, United States — Quick Service / Beverages
Daym Drops reviews Dunkin' Donuts' viral 48oz bucket promotion, available at only 25 per store, causing massive demand and selling out within hours of release. He captures the early morning rush and praises Dunkin' Donuts' smart marketing strategy, trying both a strawberry refresher and strawberry foam drink from his bucket purchase.
What was great: The viral bucket deal at $13 for 48oz, the novelty and marketing strategy, the large bubble tea-style straw, the refreshing drinks including strawberry refresher and strawberry foam drink
What could improve: Nothing mentioned
The Dishes
The main feature of this review is the limited edition 48oz Dunkin' Donuts bucket, priced at $13. Daym ordered a strawberry refresher in his bucket, which he describes as tart, especially after brushing his teeth beforehand. He also mentions getting a strawberry drink with cold foam, similar to McDonald's offerings. The bucket comes with an oversized bubble tea-style straw, which Daym finds amusingly large compared to regular straws. The refresher itself is praised as banging and getting better as he drinks more.
The Experience
This review captures an extraordinary experience of pure product scarcity and demand. Daym arrived at 5:45 AM, making this the earliest review he's ever done. Even at this early hour, the first Dunkin' location was already sold out. At the second location he visited, which is tucked away in a less obvious spot, there were only 10 buckets remaining out of the initial 25 by the time he arrived. The video documents the absolute chaos of the release, with cars constantly pulling up throughout his visit, hoping to snag a bucket. He observes that the nearby location 5 minutes away was completely sold out by 5 AM, and he predicts the current location would be done by 6 AM. The atmosphere is one of frenzied energy and urgency.
Value and Pricing
The bucket is priced at $13, and Daym is impressed by this pricing strategy. He actually critiques Dunkin' Donuts for not charging more, suggesting they could have easily sold these buckets for $20 to $25 each without resistance. He uses this as a teaching moment about supply and demand, arguing that customers would have paid premium prices regardless of complaints. At $13 for 48 ounces, the value is exceptional, which is part of why the product sold out so quickly.
Notable Moments
They have probably eight now left. I'm sure everybody behind me was ordering it because there's another Dunkin Donuts 2 minutes up the street. They were already sold out. They said there was done by 5:00 this morning, family.
Dunkin Donuts is about to make stupid money off of this. We only got 25 buckets per store. I'm so mad. I'm happy and mad at the same time.
Damn, Dunkin Donuts. Y'all smart. Y'all smart. Starbucks, y'all stupid.
25 for 25. That's what I would have said. 25 per store, $25 a pop.
The Verdict
Daym Drops gives major credit to Dunkin' Donuts for executing a brilliant marketing strategy that generated unprecedented demand and sold out across multiple locations within hours. He emphasizes that if you're watching this video after 6:30 AM, you've likely missed out. This promotion is best for early risers and Dunkin' Donuts enthusiasts who are willing to wake up at dawn to secure one of the limited buckets. While the drinks themselves are enjoyable, the real star of this review is the masterclass in product scarcity marketing that Dunkin' Donuts pulled off.