Erewhon — Review by Epicurious
Los Angeles, United States — Specialty grocery / luxury produce
The reviewer visits Erewhon to check out their luxury Japanese strawberries priced at $19.99 each. The reviewer finds the pricing completely unreasonable and makes a joke about how the store's name means 'nowhere' because that's where people who can't afford these prices belong.
What was great: Nothing mentioned
What could improve: Extremely high prices - a single strawberry costs $19.99, which the reviewer found absurdly expensive and unaffordable
The Dishes
The main focus of this review is a single premium Japanese strawberry, wrapped in what appears to be protective bandaging. The strawberry is priced at $19.99, which becomes the central point of the entire review.
The Experience
The reviewer appears to be at the Erewhon store location, examining and discussing the luxury produce on display with others present at the location. The atmosphere seems casual and conversational as the group reacts with disbelief to the pricing.
Value and Pricing
The pricing is the entire focus of this review. At $19.99 for a single strawberry, the reviewer finds it extraordinarily expensive and makes a clever pun about the store's name, saying that Erewhon (which means 'nowhere' backwards) is where everyone who cannot afford these prices must belong. The reviewer expresses shock and disbelief multiple times throughout the segment at the cost.
Notable Moments
I'll tell you why they call it Erewhon, cuz that's everybody who can't afford it.This witty observation about the store's name and its clientele becomes the memorable takeaway from the review.
The Verdict
This is not a recommendation for the average consumer. Erewhon appears to cater exclusively to those with extremely high disposable incomes willing to pay premium prices for luxury produce. For most viewers, this is positioned as more of a curiosity piece about extreme luxury pricing rather than a place to actually shop for strawberries.