Japuglia Easy — Review by BeardMeatsFood
Milan, Italy — Japanese/Sushi
BeardMeatsFood attempted Japuglia Easy's 100-piece sushi challenge in Milan, successfully completing it within 30 minutes to win 100 euros. The restaurant offers an unusual fusion concept combining Italian and Japanese cuisines, with high-quality sushi at an astonishingly affordable price of just 35 euros for the entire challenge meal including dessert.
What was great: The sushi quality and variety, particularly the creamy salmon with broccoli, cured ham and cream cheese; excellent value at 35 euros for 100 pieces of sushi plus dessert; generous portions and well-executed sushi preparations; friendly staff and good atmosphere
What could improve: The sheer volume and density of rice made it extremely difficult to consume in the time limit; sushi pieces stuck together and were hard to swallow in high volumes
The Dishes
The challenge consisted of an impressive array of sushi varieties. The reviewer started with nigiri and sashimi, which were described as fresh and well-prepared. A standout piece was the cooked salmon wrapped with broccoli inside, cured ham, and cream cheese on top, which the reviewer identified as their favorite. The selection also included spicy pieces, fruity mango uramaki, and creamy options saved strategically for the end. The challenge concluded with a delicious dessert that proved almost as difficult to finish as the sushi itself. Each piece was carefully considered, with the reviewer noting the impressive quality of preparation despite the challenge format.
The Experience
Located in Milan's fashion district, Japuglia Easy presents an upscale atmosphere with a glass-fronted kitchen reminiscent of Michelin-starred establishments. The staff were welcoming and accommodating, offering guidance on which pieces were spicy and allowing lifeline rules similar to game shows, where 10 pieces could be conceded to friends for a 20 euro penalty. The energy was positive and supportive, with crew members encouraging the reviewer throughout the 30-minute time limit. The restaurant sits conveniently above a medical center, a humorous detail noted by the crew.
Value & Pricing
At just 35 euros for 100 pieces of sushi plus dessert, the pricing is remarkable and borders on unbelievable. If completed within 30 minutes, diners receive the meal free plus 100 euros cash. If they fail, they still only pay 35 euros. This represents exceptional value for money, with the reviewer and crew repeatedly expressing amazement at the pricing structure.
Notable Moments
35 euros for that is mental. Do you think he's got that wrong? He must have got that wrong. To win 100 euros, that's bad business.
It's like the sushi when the meal just hits you like a ton of bricks. It's just going to be like a brick wall. That's delicious fishy cement.
The reviewer successfully consumed all 100 pieces of sushi plus the dessert, winning the 100 euro prize while managing the physical challenge of consuming such volume in limited time.
The Verdict
Japuglia Easy is an excellent destination for food challenge enthusiasts and those seeking exceptional sushi value in Milan. The unique fusion concept of Italian restaurant serving quality Japanese cuisine works surprisingly well. This establishment is best for adventurous eaters willing to tackle high-volume challenges, or anyone seeking premium sushi at budget prices. The generous portions and quality preparations make it worthwhile even outside the challenge context.